Case Study

Customers now have everything they need at their fingertips

Passenger re-launched Xplore Dundee's customer-facing apps and websites, bringing everything into one place and giving the team more time to be more creative in delivering on customer expectations.

Xplore Dundee was National Express’ outpost in Scotland before it was acquired by the McGill’s Group in 2021. With a mobile ticketing app and a website that didn’t work together, the digital offer to customers lacked the joined-up approach the team needed.

Since switching to Passenger, Xplore Dundee hasn’t looked back.

Xplore Dundee's Journey to Zero

As part of the McGill's Group, Xplore Dundee has a vision for a cleaner, greener fleet on the city's bus network. With the belief that zero-emission buses are the solution to pollution, Xplore Dundee has invested in its digital customer experience to deliver this message.

Read more about Mission Zero
Website user at a bus stop

I only have to type a service update once and it appears in both platforms. Then customers can access it however they wish.

Marc Winsland

Commercial Manager (Former)

Xplore Dundee

Compared to what we had, this has taken Dundee into a totally different league.

View Case Study
Xplore Dundee

Jeff Goulds

Project Lead

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