Go East Anglia’s Konectbus delivers egg-citing Easter Deals with app rewards

Dubbed "Eggscape by Bus," Go East Anglia's Easter holiday campaign aims to entice travellers to explore various destinations and enjoy special perks, all by downloading and accessing rewards via the Konectbus mobile app.

28th Mar 2024

This Easter, Konectbus is rolling out a basketful of exclusive offers and treats for bus passengers, making travel even more delightful.

Dubbed “Eggscape by Bus,” the company’s Easter holiday campaign aims to entice travellers to explore various destinations and enjoy special perks, all by simply using their bus tickets.

From Thursday, March 28 to Sunday, April 14, passengers can board any Konectbus or head to Norwich Park and Ride to access the featured attractions.

Upon arrival, passengers need only present their valid Konectbus or Norwich Park and Ride paper or app ticket to unlock discounts and goodies. Fully managed by the team at Go East Anglia through Passenger’s technology, the campaign is being driven by using the Konectbus app’s ‘Rewards’ section, which serves as the gateway to these exclusive offers. Travellers are encouraged through local media outlets, such as Norwich Evening News, to download the app to explore Rewards and uncover additional benefits and maximize their Easter experience.

Partner establishments span a diverse array of attractions, including Cinema City, Putt Putt Social, Albion Games, and Captain A’s Bar and Grill in Norwich, along with Wroxham Miniature Worlds, The Museum of the Broads, and the Mid-Norfolk Railway beyond the city limits — all conveniently accessible on Go East Anglia’s bus services.

Davina Langley, Head of Commercial and Marketing for Go East Anglia’s Konectbus, emphasised the savings offered by this initiative, stating, “Not only do you not have to worry about fuel, parking, or traffic, you can save pennies on the travel itself.”

The campaign is a great example of using Passenger’s reward capability during peak seasons to drive demand for bus travel and grow patronage.

For further details on Konectbus’s Easter partners and promotions, interested individuals can visit http://www.konectbus.co.uk/eggscape or download the Konectbus app and explore the rewards section yourself!

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