Case Study
Delivering excellence for Edinburgh Trams
Passenger launched Edinburgh Tram's app to support changing travel patterns, introducing a range of new products to suit commuters with both regular and flexible working patterns.
Edinburgh Trams is the award winning operator of the city’s tramway with a vision to be an integral part of the future success of Edinburgh and the Lothians by providing world-class, environmentally-friendly and socially-inclusive transport.
The Edinburgh Trams et app, powered by Passenger Cloud, enables customers to purchase tickets from their smartphone and activate instantly when they’re ready to travel.
Changing commuter travel patterns
With travel patterns changing, Edinburgh Trams wanted to offer a range of new products to suit commuters with both regular and flexible working patterns. Commissioning the ‘et app’ from Passenger has enabled customers to conveniently buy unlimited tram travel season tickets and discounted bundles of tram day tickets.
Edinburgh Trams 'super commuter' campaignChanging commuter travel patterns
With travel patterns changing, Edinburgh Trams wanted to offer a range of new products to suit commuters with both regular and flexible working patterns. Commissioning the ‘et app’ from Passenger has enabled customers to conveniently buy unlimited tram travel season tickets and discounted bundles of tram day tickets.
Edinburgh Trams 'super commuter' campaignCapabilities
Edinburgh Trams benefits from a range of Passenger capabilities.
Below are some of their highlights:
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