Boost operator visibility with third-party ticketing capability

Passenger’s brand-new tool allows third-party applications to host ticket purchase links beyond an operator’s existing platforms. 

The new feature, which can be incorporated into any website or app, has welcomed its first implementation onto independently operated bus information website, BusTimes.org. People searching for bus service details on BusTimes.org will now see a dedicated ‘Tickets’ tab on profiles of operators who are signed up to Passenger’s renowned myTrip app and website platform. 

Direct ticket links will connect to the myTrip app, making it easy for customers to purchase the right ticket for their journey based on their recent search. Users without the app on their device will be directed to easy installation instructions.

Greg Hepworth, Head of Product at Passenger commented: “Our new ticketing capability will boost awareness of operators across more channels while offering customers another route to easily purchase their bus tickets. The channels themselves will be carefully considered before our capability is implemented, to ensure they carry trusted credentials and align with the high-quality standards that we offer our clients. As BusTimes.org is such a respected and widely used website with around 5m visits per month, it made sense for us to collaborate with them and boost myTrip operator reach even further. 

“Our new ticketing capability is designed to add even more ease and seamlessness to the customer journey, so they can do everything in one go quickly, with just a few clicks. Purchasing a ticket need no longer be an afterthought if a customer is visiting a website or app for an entirely different reason – whether that be researching bus times, or even looking up things to do in an area. By collaborating with trusted third-party applications, we’re collectively helping our industry inspire patronage for more sustainable methods of travel.”

Joshua Goodwin, Founder of BusTimes.org added: “As a regular bus user, I appreciate the convenience of mobile ticket apps and how they speed up boarding times, while also reducing the need for paper tickets from an environmental perspective. Passenger’s well-designed ticketing feature is a great addition to our BusTimes.org website, as it makes journey planning even quicker and simpler, encouraging more people to take the next step in committing to their travel plans after viewing service times.”

Passenger’s new partnership with BusTimes.org comes after the company announced a recent nationwide partnership with payments infrastructure provider, Littlepay. The partnership has allowed public transport operators who have a contactless deployment with Littlepay to give customers a real-time overview of all journeys made using a contactless bank card or contactless-enabled smart device as payment.