Our brand story
Hear the story, see the inspiration, watch the video.
16th Mar 2022
Things have changed a little bit around here! We’ve launched a new brand identity for Passenger that more accurately reflects the organisation we’ve evolved to be.
Our brand gives us the platform to deliver our mission to empower and inform responsible mobility choices for millions of people every day. This short video tells the story in our own words.
Our new identity embraces a unique murmuration-style theme – inspired by natural displays of starlings at sunset. The patterns represent the movement of data and people in harmony, and our journey towards a future where sustainable, shared transport comes first.
Vibrant sunset pink, deep blue, purple and soft grey forms our colour palette – referencing the time of day that murmurations occur and the coastline where Passenger was born. We hope you enjoy!
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